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Increase TARGETED Web Site Traffic with Relevant Keywords

Low Keyword Competition will Get You Quick Traffic, but You Want to Increase TARGETED Web Site Traffic for Maximize Profit

 

               You can spend so much time and effort finding keywords with the most traffic and least keyword competition that you overlook the most important part: Relevancy. Generating a lot of traffic to your website does not mean that you will make more money. If your keywords aren’t what your ideal prospect will use to find you, you cannot increase TARGETED web site traffic and your keywords will prove to be quite miserable at converting traffic into sales.  
  
So what you have to do is identify your ideal prospect.  Your ideal prospect is the one who needs your product, or service.  They are the whole reason you are in business.

To be sure you increase TARGETED web site traffic you need to qualify all of your keyword phrases before you settle on a final keyword list. 

Here are a few questions you should ask yourself when qualifying your keywords for relevancy:

·         Are they relevant to what my business does? 
·         Does each keyword phrase make logical sense?
·         Would my target customer use these keywords to find me (my business)?

                To help you answer the third question you can type the keyword phrase into a search and evaluate your keyword competition. First, look at the organic search results and see what your keyword phrase competitors are selling and determine if your products/services are similar. Of course there will be varying types of businesses for some keywords, but you’ll be able to determine which ones seem to make the most sense.

                Also in the search results, quickly see what is being sold in the paid ads on the right hand side. (Keep in mind that every time you click one of these links someone is paying, so be nice and right click and open the link in a new window.) See if these businesses are offering similar products/services to you. If so, there’s a good chance that you have found a good keyword phrase that will increase your targeted web site traffic.

                Not all high traffic and low competition keywords will bring you more business. Traffic, yes, but if your visitors have come looking for something other than what you’re offering then they will quickly disappear. The only way to make money from your keywords is to be sure they match your business and that your customer is using them to find you. Use the information in this article and you can increase your TARGETED web site traffic.

 

 

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By Hutch
February 26, 2010

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Rank Keywords for Profitability

The best search engine optimization advice I can give to anyone starting to market online is to rank your potential keywords based on profitability. 

To generate web site traffic you don’t need a huge list of keywords, you just need a few good ones. If you are already using some keywords test them first to see if you should continue to use them.

The data that you need for ranking your keywords are:

1)      the number of exact phrase match web pages  ( for more information on this click here: keyword competition)
2)      the average amount of traffic for each keyword phrase (for more information click here: keyword search volume)
 
Put this data in a spreadsheet across from each keyword in a separate column.

To sort this data correctly for keyword profitability you need to follow a couple of guidelines.

·         Google phrase match search results under 10,000 for keywords indicate a quick first page ranking (with proper optimization strategy)
·         Keywords with search volumes of at least 1000 per month, or 35 per day, can generate enough web site traffic to optimize for
 
Basically you can order your words in the spreadsheet according to the above metrics and remove those that do not qualify and then narrow them down further until you have 10-12 keyword phrases. This is done simply by first sorting your list by the least keyword competition, and then by the most keyword search volume.

Here are a couple of things to keep in mind if you run into any trouble when trying to decide between words.

1)      If you have a product or service with a high price point you can optimize for words with lower search volumes because you don’t need as many sales to profit. And avoiding competition only generates web site traffic faster. 

2)      When comparing a high competition, high search volume keyword to a low volume, low competition keyword the low competition keyword is always better (if it meets the minimum search volume criteria). Again, the faster you put yourself in a position where you can generate web site traffic, the more profitable you’ll be.

This is by no means an exhaustive study of keyword selection, but by using this method you will be able to quickly assess the value of your keywords.
 
To see every step of profitable keyword selection, watch over my shoulder in this new video guide "7 Secrets to Creating a Profitable Keyword List" keyword selection DVD. 

 

 

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By Hutch
February 16, 2010

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Keyword Search Volume

 Improve Web Site Traffic by Knowing Keyword Search Volume

Do you know how many people are searching for the search engine optimized keywords that you’re using? How will you know if your SEO keywords will actually improve web site traffic? 

                I will show you how to determine the search volume for your keywords and gauge that against your keyword competition to get an idea of how quickly you can increase your web site traffic – For Free!

You don’t want to waste your time and money optimizing your website for the search engines with keywords that are not going to improve your web site traffic, so the first step you must do is determine the amount of traffic each of your potential keyword phrases is getting. 

To do this you can either use the Google Adwords Keyword tool or Traffic-Travis. (Note that Traffic-Travis counts search volume per day, while Google Adwords Keyword tool shows you searches per month.)

I prefer Traffic-Travis over the Google keyword tool because it’s much easier to read and gives you search volumes for MSN and Yahoo, as well as Google. But it’s worth noting that you should compare results once in a while. (and yes, you should check these numbers on a regular basis) No program is perfect, and this includes paid services. Results will surely vary from one keyword search volume tool to the next.

As a side note you should be aware that the traffic volumes for keywords do fluctuate. And if you start to see a downward trend you may want to reevaluate your efforts of optimization for that particular keyword phrase.

Traffic-Travis is very easy, and it comes with many other helpful features, but for this article we’re just going to use the Keyword Finder.  Once you download it click ‘Keyword Finder’ and type in your first keyword. Keep track of the results in a spreadsheet and repeat for all of your keywords.

Hopefully you have also done some keyword competition research and have the number of times each keyword is found (for the exact phrase match) in a Google search. To determine if the search volume is going to be enough for each keyword you have to know how much competition you’re up against as well. 

Sort your keyword list by lowest to highest competition and then compare to the amount of the search results. As a rule of thumb you want to have at least 1000 searches per month for the keyword phrase (approximately 33 per day) and in order to rank quickly you will want the number of exact phrase match search results to be under 10,000 (with 50,000 being your absolute limit in most cases).

If the keyword competition is low enough (under 10,000 pages) you can be on the first page of the search results in as little as a week. Once you’re on the first page you can expect to see at least 10% of the traffic. The higher you get ranked the more traffic you will bring in. If you’re in the top 5 spots you’ll see 30% of the traffic; top 3 – 50%; etc. So if the keyword phrase gets 2000 searches per month, you will improve web site traffic by 1000 visitors per month once you reach the top three spots.
 
Need more?!?  Get it all right here:  Keyword Secrets
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By Hutch
February 14, 2010

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Evaluate Keyword Competition to Increase Targeted Web Site Traffic

Hello Online Business Owners! 

Do you know how to evaluate keyword competition so you can increase targeted web site traffic???….

Well, read on and make yourself some money!
 
The most important part of keyword selection is to see what kind of keyword competition you have.  If the competition is too high it will take years for you to increase targeted web site traffic. 
 
The first step to evaluating your keyword phrases for competition is to type them into Google (or your search engine of choice) and see how many results come back.  This number (at the top right of the search results) will tell you the number of competing web pages that have all of the words in your keyword phrase, but not necessarily in that particular order.  At the same time you need to search each keyword phrase with quotation marks around it to find how many pages have that exact keyword phrase (same word order) in them.  
 
Keep a spreadsheet of these results.  (You’ll see why in a minute.) 
 
These pages are not necessarily search engine optimized for the keyword you searched, so your actual keyword competition is much less.  You should be able to out-perform most of them with proper SEO technique.  However, there is a certain number of competing pages that would make the prospect of getting a first page Google ranking a very unlikely possibility. 
 
Exact, or phrase match, results of less than 10,000 will get you a relatively quick ranking so you can increase your targeted web site traffic in just a couple of months. 
 
Run all of your potential keyword phrases through Google as described and then narrow them down with a couple of quick “sorts” in an excel spreadsheet.
 
You should have three columns of data as follows:
 
1 – the list of keyword phrases
2 – the number pages for the general search results for each keyword
3 – the number of pages for exact phrase match results
 
Simply highlight column 2 and click “sort by ascending order”.  (I will generally cut off the list at 1,000,000 search results, but it depends how many words are left.  If you don’t have any with less search results you need to find more keywords to research.) 
 
Now highlight and sort by the third column in ascending order.  Anything over 100,000 exact matches indicates highly competitive keyword competition. 
You will want to narrow it down to the best 20 or less keyword phrases. 
 
Keyword selection is part ‘Art’ and part ‘Science’.  And this is just one part of selecting keywords.  You still must make sure these are the actual words your target audience is using to find you online, and that there are enough people searching these keywords to make it worthwhile for you to optimize your website for them.
 

Want more keyword selection secrets like this???… Check out some of my previous posts, subscribe to my Feed (by clicking the Orange button in the upper right) or just bookmark this site and come back often.  New tips every week!!!

 

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By Hutch
February 12, 2010

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