- Are you more visually stimulated by looking at a picture, or watching a video?
- How much more can you learn about something from watching a video of it compared to just seeing a still picture or reading an article about it?
A video is very engaging to the viewer. And when you want to present your message you will likewise be much more engaging to your audience using video of yourself than if you just sent them an email.
When you create a video you are a "character". You are 3-dimensional, you have volume and tempo in your voice and personality, which gives you a great advantage in keeping the viewer engaged. The more engaged they are with you and your video the more of a connection they will have with you; more trust, more respect and more trust. (Did I just say 'trust' twice? That must mean it's pretty important..) People (usually) only buy from people that they trust and using videos can minimize the "courtship" period and time until they will buy from you.
The second part of the importance of using videos to effectively market to your audience is how well videos help you generate leads. Yes, videos can actually improve your seach engine rankings and drive traffic to your website, and do so quite effectively.
Videos are unique in how they are picked up in the search engines, so they can get you and your website a lot of attention. These videos that you spend a whole 15 minutes creating can actually get ranked on the first page of the search engine results all by themselves! From the first page of Google you're sitting pretty - You're a click away from picking up a new potential client!
And surprisingly it doesn't take that much time to create a video and plaster it all over the internet. To get you started I'll leave you with 3 simple steps that will take you from not even owning a video camera to having your videos all over the internet and buyers flooding your website!
1) The first thing you need to do is get a inexpensive and easy to use Video Camera, like the Flip Video Ultra Series Camcorder
2) Next you need to take the video. It's as easy as pushing a button and then walking and talking at the same time. (Hopefully you don't find too much difficultly with this:-)
3) Finally, plug the camera into your computer and upload your video to a great little site called TubeMogul.com. This site actually posts your video on several other video sites, like YouTube, for you.
And that's it. You are now a member of the Video Revolution! Now go get your camera (if you don't already have one) and start making some videos!
Flip Video Ultra Series Camcorder, 60-Minutes (Black)
