The Most Essential Part of Your Business: Your Leads
I imagine that you would do anything within your power (and the law) to make a sale, so why would you do anything less than have a simple and fool-proof way to retain and maintain your leads - the seeds from which your sales grow!
Excerpts from the first chapter of Online Selling Domination....
"Instead of starting out of the gate with lots of fancy online techniques, let's get to the absolute most essential part of your business that most people forget to cover: Your Clients. Whether your business is selling or buying real estate, teaching a foreign language, or making statues from iron rivets, the lifeblood of your business is the people who actually ‘pay’ you. Somehow this is often forgotten amidst all the strategies and ideas.
You will be able to use the information in this book to drive loads of traffic to your online marketplace, (website, or Blog) whether you offer a service, sell a product or are looking to buy something from someone. But what good will that do you if you have no way of preserving and cultivating these interested potential clients? What will all of your hard work get you if you aren't able to keep in contact with them so that they may eventually buy from you?
Well you sure don't want to get the cart before the horse. The first thing you need to figure out is: “How are you going to capture, maintain and manage your leads?”
It takes, on average, 5 “touches”, or contacts, for a transaction to occur. So you need to retain the contact information of your prospective clients in order to follow up with them. Ideally you will sell to them over and over again, but you can't do that unless you have an easy method by which to follow up with them.
For capturing and managing your prospective clients’ information I recommend using a service called Aweber. There are others available, but Aweber offers many features, has great customer support, and is very inexpensive. To give you a brief idea of how this type of service works, you put a "sign-up form" on your blog (as many as you like with any type of information that you want to collect) and when a visitor/lead signs up all of their information is automatically sent to and stored in an online database.
There are numerous features that come with this service that allow you to automate your business, including sending bulk email, sorting your buyers/lead-list by specified criteria, and creating automatic follow up emails. You must have a service like this before even thinking of driving traffic to your website. Click here to find out more about everything that Aweber offers.
Later in Online Selling Domination I will show you how to incorporate this system into your online business AND give you the number one tool for dramatically increasing your 'Buyers List'!"
I hope you enjoyed that tidbit from the OSD eBook. Utilize the step by step lead conversion guide by picking up a copy of the Online Selling Domination ebook: http://onlinesellingdomination.com/onlinemarketingebook/
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.